CHEETAHBOO UNIVERSE
Explore the World of Cheetahboo
Cheetahboo - loved by parents and kids alike
Cheetahboo is a global kids’ edutainment IP built around animated
nursery rhymes, stories, and character-driven adventures.
Each story is thoughtfully created around children’s ages, personalities, cultures, and interests,
helping them develop creativity, social skills, cooperation, and independent thinking.
Cheetahboo's stories, where fun and learning meet,
continue to reach more children around the world.
ABOUT CHARACTER
Meet the Characters
Hero in Training
Cheetahboo
Courage
Growth
Positivity
Our cheerful, spirited hero — a golden cheetah without spots.
He never gives up, no matter how hard things get, and always leads his friends forward.
Brilliant Young Inventor
Armii
Wisdom
Invention
Passion
A brilliant young inventor who can build almost anything! With her creative ideas and clever inventions, Armii is always ready to help Cheetahboo and Hamdong.
Cheetahboo's Adorable Sidekick
Hamdong
Cuteness
Laughter
Loyalty
Cheetahboo’s adorable best friend—a playful hamster who loves to dance and make everyone laugh.
BRAND HISTORY
Our Growth Story
Feb 2021
Cheetahboo IP Launched
Cross-media content startup Macovill introduces the Cheetahboo IP
Mar 2023
Launched on Vidio.com in Indonesia
Launched on Indonesian OTT platform Vidio.com, expanding Cheetahboo’s reach across Southeast Asia
Jul 2023
Licensing Agreement Signed with Blue Rabbit
Signs a character licensing agreement with early-childhood publisher Blue Rabbit
Nov 2024
Distribution Partnership Signed with The Pinkfong Company
Signs distribution partnership with The Pinkfong Company — now on B tv, U+ tv, Genie TV, and TVING
Mar 2026
Exclusive TV and VOD Agreement Signed with BOOM Channel
Signed an exclusive TV and VOD distribution agreement with Thailand’s BOOM Channel.
Apr 2026
Global IP Business MOU Signed with Sonokong
Signs MOU with Sonokong for merchandising and distribution of toys, figures, art toys, and lifestyle goods
CHEETAHBOO UNIVERSE
Cheetahboo Original Series
Macovill's Cheetahboo Universe — Expanding the World Through Characters
Curious kids. Everyday Questions.
Cheetahboo Makes Learning Fun.
The first animated series from kids' edutainment IP Cheetahboo
From “Why do lizards lose their tails?” to “Do ants sleep?” and “How are rainbows formed?”, Cheetahboo and friends explore the questions that spark children’s curiosity.
By combining educational themes with playful storytelling, the series makes learning engaging for both children and families.
Meet the Dino Police!
Cheetahboo and the Dino Police
A series where Cheetahboo joins the "Dino Police" to protect a peaceful dinosaur town
"Dino car" brings dinosaurs and police cars together in a unique concept — Reyno (T-Rex), Trigon (Triceratops), and Enki (Stegosaurus) form the "Dino Police" team, rescuing friends in trouble.
As they protect the town from villains, the series introduces young viewers to teamwork, courage, and a strong sense of justice.